Recent a big gaming company has flashed the news that they won’t be appearing on Google’s Play Store instead they would be distributing it on their own website, avoiding the typical route of releasing on official platforms at least on android devices. Though, they are happened to appear on the App Store as well as their own third-party distributor. Here, we are going to look if this third part distribution is going to be trending medium to outgrow the business. Before that we need to know about the game development and game publishers.
How can a mobile game development company raise their revenues from other markets?
Where mobile game development company majorly focuses on creativity and stable mobile game development solutions, there game publishers takes care of launching and marketing on several platforms. before we understand how they are earning revenues simply by publishing the game, let get to know who are game publishers and distributors.
Game publishers and distributors
The companies that are publishing mobile games including services such as funding, marketing, distribution, and public relations. Game Publishers have been looking forward to get games for most of the publishing platforms. There are several game publishing companies who has the business close to third-party distribution. Their have sole intention to make your life easier by connecting you to all small and large stores all over the world. All they do a sign over the agreement with mobile game development company and distributor. This whole process of signing the contracts include distributing keys, collecting money, managing discounts, analyzing reports, and marketing.
How mobile game development company are gaining the revenues and profits from signing with game publishers and distributors?
Whenever you sign an agreement where you are offering the distributor favorable terms and clauses as compared to Steam.The game publishers and the store share their profits at higher stake than competitors like 75/25 rather than 70/30. Using this difference in the distribution of profits, the distributor rakes their counts for profits.
A distributor can much simplify the lives of a mobile game developer, as they possess large portfolios of games and usually get paid more often. If we are talking about large distributors, they have their own analytics mechanism and key management which are integrated by the stores at the end of the chain. This also helps in over-viewing the sales process.
Third-Party
Third-party companies are those who deliver mobile game development solution and/or publish games without being tied to any single platform. These days, Activision Blizzard, Electronic Arts, Square Enix, Capcom, and Ubisoft are five of the most prolific third-party companies. Most of the third party companies are handling distribution with Steam keys.
How mobile game development company are gaining the revenues and profits from third party companies?
If you are covering the entire third-party market for mobile games, then you can expect to gain 80-85% of your revenue via steam and rest from other platforms and if you can market your game well, then profit portion can grow higher as well. When you sell your game through third-party stores, you also cover your profit share with them. This share may vary from 80/20 and sometimes 65/35 as well. There are several independent portals like MarketJS.com, GameFlare, GameDistribution.com or Poki where you can send your game in and as these sites and portals have higher popularity and traffic, which yields the promotion of the game you developed naturally.
Subscription streaming
Subscription streaming services are proven to be the beneficial future for mobile game development companies, like Ubisoft and Electronic Arts, as it has disappeared the extra costs for manufacturing, launching, and storage costs. Subscription services allowed the revenue generation to occur throughout the year using the plans pre decided by the game development companies.
Modern crowdfunding
Modern crowdfunding is majorly focuses on three crowdfunding platforms Kickstarter, Indiegogo, and Fig. Fig is actually most likely “crowd-investing” platform than crowdfunding. As a rule, 50% of the funds raised here are essentially “bonds” which guarantee the game development companies share of your future profits.
Open platforms
There are several open platforms identical to Steam. If your game function there perfectly then you’re greenlit. These open platforms are responsive and eager to negotiate for promotions and discounts with as you can’t change the price of your game on your own on such platforms. Itch.io is one such standard open platform for game developers. The best part is its 10 million unique users from the US. The platform functions at an open rate. There are several publishers and developers who are earning $400 to $1000 annually from Itch. All you need to do is to get in touch with the platform’s creator. They will feature your game on their site with a cost of $5–10. Several games are available for free or sold on a pay-what-you-want basis.
How third-party distribution of android games are competing together against the Play and App Stores?
App Annie’s dataset published on eMarketer which said third-party app stores can easily exceed downloads on the App Store and are set to double within the coming three years. As it stands, revenue generated by third-party android stores is a few dollars short of their official android counterpart, generating $20 billion alone in 2017-2018. In 2019-20, this revenue soared to 27.8% higher levels of spending than in the same period as last year. Furthermore, in gaming, spending over game rose to 19.1% in the first half of 2018 to earn $26.6 billion across the globe over App Store and Google Play,
Advantages of third party distribution
- The official stores are offering the most convenient experience for both app users as well as developers. Many users are exercising the easiest path of discovery where each store offer an obvious place to shop. Meanwhile on android playstore opening and changing settings, make the users uncomfortable.
- Each app store is similar to the supermarket with overflowing stock where discovery is tough using organic means with over millions of game apps on the App Store currently. This clearly shows that they need to be linked to or searched or advertise in order to be discovered. Here, third party stores are boon ,where these gaming apps can be easily discovered and ready to use.
In fact, Google is allowing third-party stores access to be stretched on android to be more likely as an open platform.
If you have bought a game and you are trying to launch it on the App Store and Google Play, then you should look for the preinstalled stores or in built stores of the device, where you can generate a great sum of revenue from there too; even better than from Google Playstore. In case you are looking for a mobile game for distribution, then you may drop a line through the form on the Contact us or write an email on sales@creatiosoft.com. You may whatsapp us as well at +91-8860912115.
Frequently Asked Questions
1. Do Creatiosoft provide the mobile games to third part distributors?
Yes, we do provide our mobile games to third party distributors.
2. Do you provide assistance in publishing my games?
Yes, we provide assistance in publishing the game over iOS Appstore and Android’s Google PlayStore.
3. Does Creatiosoft provide a demo for its mobile games?
Yes, We do provide demo for the mobile games for distribution.
4. Why one should choose Creatiosoft for mobile games?
We have been developing mobile games for almost a decade while understanding and studying the market trends, requirement and growth equation closely. Our mobile games have garnered quick eyes of users. Our games always have the potential to attract the mobile gamer’s attention. All of these factors makes us legitimate to be chosen for mobile games for distribution along with mobile game development.
5. Can you arrange a demo for your mobile game today?
Yes, we can arrange a demo for our mobile game today. You need to fill the form available at contact us to meet our executive or you may send an email directly to sales@creatiosoft.com or whatsapp or call us at +91-8860912115.
We will revert you with mail or call you for your request.
