The growing popularity of card game development is unwavering in the coming days but keeping the pace of your card game is also a critical thing to do. Marketing is the most critical phase of card game software development to promote your business. Even if you are not that much experience to promote your card game business, we the best card game development company are here to help you in such daunting tasks.
Before jumping straight to the marketing strategies of the card game development, we must know more about the card game development.
What are popular variants of card game development?
Before starting to market the card game development, we must know the types of card games available in the market. These card games are classified into two major categories, they are real money card games such as real money poker game development, real money rummy game development, etc and other virtual money card games such as solitaire, virtual money poker game software development, UNO, etc.
The real money card game development involves the real money to play the games whereas in virtual money players need to buy these virtual currencies through in-app purchases to start their favorite card games. The most popular card games which players love to play are
- Solitaire,
- Poker
- Spades
- Hearthstone
- Call of Duty
- Rummy
Tips To Market Your Card Game Development in 2021
Every expert card game developer and card game development company thinks of making their card game successful with high revenue generation. That is the only way their hard work is paid off. That’s why their marketing is the key way to promote the game and improve the quality of the audience. There are few key factors one must keep in mind while promoting their card games.
1. Demography of the card games.
If we talk about popular card games such as Poker game development in India, not every state allows the online poker game website to run. If we are talking about the poker games development in the USA, here also the game is not suitable for every state. Every location, place has its norms to run the games. Thus, card gaming businesses must study the demography of their card game carefully to make smart decisions and calculations to find how much business will incur in such locations.
Also, young card game businesses must analyze their audience’s age group and gender. For example, traditional card games like solitaire and poker are favorite games for almost every age and gender. Since they are able to play these classic games on their smartphones, they find it really convenient to play rather than using physical cards.
The major audience of the card games belongs to the millennials as 35% of the audience is aged 18-24 where 14% are female and 21% are male. 30% of the audience is aged 25-34 where 9% are female and 21% are male and remnant belongs to the age group older than 44. This segregation of audience helps in understanding the behavior and interests of your target audience.
Once you understand the interests and behavioral patterns of your target audience, it helps you to not just improve your game but also focusses on user acquisition strategy as well.
2. Master ASO and Boost Your User Base Organically
As SEO helps in user acquisition over the website, ASO helps in boosting the user search for your card game app. Paid user acquisition operations are proven to be the best way to get more users. You need to take care of few things and improve your user base.
Improve Keyword Research
Keywords are an important aspect to improve the search quality of your card game app and change the ranking factor for the app store. Ultimately, it results in increasing the visibility of your card game. It focuses on phrases relevant to your card games, mostly potential terms that best relate to your card games. You must consider such keywords with relevance, competition, and search volume. The easiest method is to keep a keen eye on your competitor for the keywords they are working upon and bringing them the maximum traffic.
Localization
Localization is a critical part of ASO that often gets ignored. It can be a total game-changer as it introduces your game to a global audience. Plus, Google Play and Apple App Store give benefits to localized games as localization improves user experience.
According to the experience of a card game development company, localizing a gaming app resulted in 130% more downloads with total rise of 25% in revenue.
Boost Downloads With Paid User Acquisition Campaigns
To boost user acquisition strategy to th next level, you need to start advertisement campaigns on social media such as Facebook, Instagram, Snapchat,and multiple ad networks such as Google, AppLovin, Unity Ads, ironSource, Apple Search Ads, Vungle, etc.
We will be discussing the Facebook campaigns for our card games in our further blogs.
For card game development promotion you don’t need to make anything flashy or complex ads. You need to ensure to make your players understand what it is all about and how to play it instantly clear.
If you want to buy any crypto-based online poker software from the best crypto poker game software development company or looking for the best card game development company then you may drop few words through the form on the contact us or write an email on sales@creatiosoft.com. You may WhatsApp us as well at +91-8860912115.
Frequently Asked Questions
1. What are the various card game solution do you offer in your online card game?
At Creatiosoft, We conclude our online card games with Poker game, Blackjack, Rummy, Solitaire, Uno, Seep, Spider and many more card games in our card gaming solution.
2. What technology stack is preferred by Creatiosoft for card game development?
At Creatiosoft, Our skilled sound card game developers are experts in card game development technology, such as Unity, Cocos2D, HTML5, Web Socket, Photon, NodeJS, MongoDB, etc to deliver amazing card game software deliverables.
3. How much time does it take to launch our card game?
We have been into card game development and deployment for the past 12+ years and have a widespread network of multiple card game operators across the world. We can launch our game within 2 weeks. If the client demands customization, depending upon the customization, it may take up to 30 days to 100 days.
4. Name the few works of the card games that you have developed?
Yes, we have worked with numerous national and international clients. A few of the card games that we built are PokerSD and PokerManiac.
5. Have you ever developed any real-time multiplayer card games?
Yes, We have developed several real-time social multiplayer card games
6. Can I take the demo at Creatiosoft for its online card game solution?
Yes, we can arrange a demo for our online card game software today. You need to fill your details in the form available at Creatiosoft by clicking here to get in contact of our experts. You may send an email directly to sales@creatiosoft.com or whatsapp or call us at +91-8860912115.
We will revert you with mail or call you for your request.
